Émile-Samory Fofana and adidas: A Fusion of Tradition and Innovation

Parisian-born artist Émile-Samory Fofana has teamed up with adidas to create a long-overdue product. The Parisian designer has introduced a range of all-white qamis that offer unparalleled comfort. These qamis (known as Jalabia in some languages) are traditionally worn for prayer. Émile's collaboration with adidas features qamis characterized by golden details and spacious design, providing optimal comfort for the frequent movements during prayer.

Throughout his career, Émile has documented and forged links between West African and European football. In 2022, he reworked bootleg qamis from specific clubs like PSG and Chelsea.
We also love the campaign images, which likely represent just a fraction of the content produced. The campaign features older, stylish Black men from the African diaspora. Given Émile's Malian roots, we strongly suspect the campaign was produced in Mali.

This collaboration demonstrates that it takes creatives like Émile to view the world from different perspectives. By merging two vastly different worlds, Émile's skills and experience have culminated in a masterpiece.

Visiuals:
https://t.ly/mUYig