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Moubarak Assima
Mona Thomas: Crafting a Unique Design Identity

In the dynamic landscape of modern design, Mona Thomas has emerged as a captivating figure whose work defies easy categorization. Drawing from a rich palette of childhood inspirations, her journey into the world of design is both a story of passion and an exploration of diverse cultural elements.

**A Creative Odyssey: From Cartoons to Couture**

Mona Thomas's earliest inspirations were shaped by a love for television cartoons, the vibrant energy of music videos, and the eclectic content discovered on platforms like Tumblr. These early encounters ignited a curiosity about the creators behind these works, leading Thomas to envision a future where she, too, could contribute to these creative realms. "Everything I loved as a child still feeds me with new ideas today," she reflects, highlighting a continuous evolution rooted in her formative experiences.

**A Style Beyond Definition**

Defining Thomas's style is an exercise in futility, and she prefers it that way. "I try not to define what I do. Either my work speaks to you, or it doesn’t," she asserts. This approach allows her creativity to flow unimpeded by labels, drawing from a myriad of influences that span graphic design, photography, and beyond. Her work is a living amalgamation of everything that has inspired her, from pop culture to personal experiences, making each piece a unique expression of her artistic journey.

**Embracing Versatility: Materials and Techniques**

While Thomas has a strong foundation in graphic design and photography, she does not limit herself to specific materials or techniques. Her creative arsenal includes everything from accessories to architectural concepts, though practical constraints often dictate the extent of her explorations. Early in her career, limited resources confined her to handcrafting products in her father's workshop. Despite these challenges, her drive to experiment with different mediums continues to expand her creative horizons.

**The Creative Process: A Journey of Discovery**

Thomas's creative process is as fluid as her style. Ideas often begin as sketches, lying dormant until the right moment for further development. This thoughtful incubation period ensures that her concepts are fully realized, even if it means waiting months before taking the next step. The addition of a design assistant, Ijad, has helped Thomas navigate the technical challenges of bringing her visions to life, allowing for more ambitious projects and refined execution.

**Finding Joy in Independence**

While collaborations offer excitement and new perspectives, Thomas finds the greatest satisfaction in her independent projects. The freedom to design, create visuals, and direct photoshoots on her own terms is invaluable. "The only person I have to please is myself," she says, underscoring the liberating nature of self-directed work.

**Navigating Sustainability with Honesty**

In a world increasingly concerned with sustainability, Thomas approaches the topic with refreshing candor. Acknowledging the inherent contradictions of working within the fashion industry, she focuses on creating meaningful, non-disposable products. "My most honest, sustainable principle is not to produce anything I can't sell," she states, emphasizing a commitment to thoughtful production over mere profitability.

**Overcoming Challenges: The Business of Creativity**

For Thomas, the transition from designer to entrepreneur has been fraught with challenges. Lacking a familial background in business or fashion, she has had to learn the ropes of entrepreneurship through experience. The journey has not been without its hurdles, but Thomas's perseverance and growing confidence have been key to her continued success.

**Advice to Aspiring Designers: Just Show Your Work**

Thomas's advice to budding designers is straightforward: "Just show your work." In the digital age, visibility is crucial, and sharing one's creations, even with a small audience, can lead to unexpected opportunities. Her own career is a testament to the power of putting oneself out there, regardless of initial reception.

**Looking Ahead: A Future Filled with Creativity**

As she looks to the future, Mona Thomas is focused on continuing her creative journey. Her goals are simple yet profound: to keep creating and exploring new ideas. For Thomas, the joy of the process and the pursuit of meaningful work are the ultimate rewards, promising an exciting future for this innovative designer.

In a world where creativity and authenticity are paramount, Mona Thomas stands out as a designer who not only crafts unique pieces but also embodies a philosophy of living through art. Her work is a testament to the power of embracing one's influences and staying true to one's vision, offering a compelling example of how personal passion can fuel professional success.

Words by Mohamed Gounain
18:07 - 08.12.2024