Oakley’s Revival: Bridging 90s Nostalgia with Contemporary Subcultural

Oakley, a brand synonymous with performance eyewear and bold, futuristic design, is experiencing a cultural resurgence that goes far beyond its roots. Once an emblem of 90s extreme sports and high-octane energy, the brand has redefined itself in the 2020s as a cornerstone of subcultural expression. This shift is not only visible in its collaborations with underground creative collectives like Brain Dead but also in its embrace of global subcultures, such as the vibrant street scenes of Brazil.

The 90s marked Oakley’s golden era. Known for its cutting-edge, almost alien-like aesthetics, the brand was a staple for BMX riders, skateboarders, and motocross enthusiasts. Oakley wasn’t just gear—it was a badge of rebellion and adrenaline-fueled individuality. The "Over The Top" sunglasses, with their audacious design, became icons of a time when pushing boundaries wasn’t just encouraged; it was essential. This ethos laid the groundwork for Oakley’s ongoing appeal.

Brazilian Subculture:
In recent years, Oakley has found an unexpected yet natural connection with Brazil’s rich and eclectic subcultures. From São Paulo’s skateparks to Rio de Janeiro’s baile funk parties, the brand’s unapologetic boldness aligns perfectly with Brazil’s dynamic energy. Brazilian creatives have reinterpreted Oakley’s designs through the lens of their own cultural narratives, blending the brand’s high-tech DNA with the gritty, colorful essence of urban life in Brazil.

A standout example of this synergy is Oakley’s collaboration with Piet Brazil, a brand known for its innovative take on Brazilian streetwear. The partnership celebrates the shared ethos of bold expression and performance-driven design, resulting in collections that merge Oakley’s futuristic aesthetics with Piet’s vibrant, local storytelling. Together, they’ve created pieces that resonate deeply within Brazil’s youth culture, elevating Oakley as a symbol for young Brazilians carving out their identity at the intersections of sport, music, and art.

Oakley has become a cultural bridge, showing how global brands can integrate into localized movements without losing their authenticity, and the Piet collaboration further solidifies its influence in Brazil's thriving creative scenes.

Oakley & Braindead
Oakley’s partnership with Brain Dead, the LA-based art and design collective, epitomizes its current renaissance. Brain Dead’s reputation for experimental designs and countercultural ethos aligns perfectly with Oakley’s nonconformist DNA. The Brain Dead Factory Team has taken this synergy further, pushing Oakley into new creative terrains with collaborations that merge high-performance gear with high-art sensibilities.

This year’s Oakley x Brain Dead sneakers exemplify this dynamic fusion. The designs feature chunky silhouettes reminiscent of 90s trail-running shoes, enhanced with Brain Dead’s signature graphic-heavy aesthetic. With materials that balance utility and sustainability, these sneakers have become instant cult favorites among collectors and streetwear aficionados alike.

The Future of Oakley:
Oakley’s evolution reflects a broader cultural trend: the recontextualization of performance brands in the realms of art, fashion, and global subculture. By revisiting its 90s roots while embracing new influences like Brazilian street style and partnerships with avant-garde creators, Oakley has cemented its status as more than just a sports brand. It’s a cultural signifier, a bridge between past and present, rebellion and reinvention.

With every new collaboration, whether through footwear, eyewear, or immersive experiences, Oakley continues to push the boundaries of what it means to belong to both a niche subculture and a global movement. From the skateparks of São Paulo to the art studios of LA, Oakley isn’t just thriving—it’s redefining cool.

Written by Philip Eidenschink

#oakley #pietbrazil #braindead #streetwear #techwear #subculture

East Meets West: Mogli’s Vision of Cultural Fusion

The idea that everything in life is interconnected is not just a philosophy — it’s a creative reality. Mogli, also known as Muhammed Ali Günyadin, embodies this concept in his work, reshaping boundaries and redefining traditions. His latest project is a bold reinterpretation of C.P. Company jackets, transforming them into Jalabyas — traditional garments worn for prayer in Islam.

But Muhammed didn’t stop at the Jalabya. He paired it with the Takke, a prayer cap that adds a deeper layer of cultural and spiritual significance. This isn’t just fashion; it’s a statement. It’s a love letter to two worlds that have shaped him —modern streetwear and Islamic heritage.

By reimagining these iconic jackets into something as meaningful as Jalabyas, Mogli has created a bridge between seemingly different realms. It’s a perfect example of how creativity can harmonize diverse cultural elements, resulting in something that feels both fresh and timeless.

For Muhammed, this project is more than an artistic endeavor — it’s deeply personal. It reflects his journey, his identity, and his hope for a world where connections between cultures aren’t just recognized but celebrated.

This is the kind of storytelling that inspires me. It’s not just about the clothes; it’s about the soul behind them. Mogli’s work reminds us that the best creations come from a place of authenticity, where the personal meets the universal.

#cpcompany #gogglejacket #jalabya #tekke #eastmeetswest

Visuals:
https://tinyurl.com/kx7p4256

Clint, Founder of Corteiz: A Vision for Street Culture

 A Glimpse into the Inspiring World of London Street Fashion London, April 28, 2024 

– In an exclusive interview, Clint, the founder of the burgeoning London brand Corteiz, offered a fascinating insight into the vision and inspiration behind the brand. With a clear focus on street culture and individuality, Corteiz has already built a remarkable presence and aims to continue growing, inspiring people worldwide.

Clint described the vision behind Corteiz as an embodiment of the creativity and diversity of London's streets. "We want to design clothing that is not only stylish but also carries a message and inspires people to express themselves," he explained. The vibrant energy and diversity of London's streets serve as an endless source of inspiration for Clint when designing new products.

The future of Corteiz is brimming with possibilities and expansion. Clint emphasized the ambition to expand the brand's presence both locally and internationally. This includes expanding the product range to inspire even more people to express their individuality through clothing. At the same time, Corteiz places great emphasis on sustainability and social responsibility to ensure that the brand remains a positive force in the world.

With a clear vision for the future and a passion for street culture and individuality, Clint has laid the foundation for Corteiz to continue inspiring people and enriching the world of fashion. The brand promises to remain synonymous with creative expression and stylish streetwear, while upholding its values of sustainability and social responsibility.

For fans of Corteiz and lovers of London street fashion, the future looks bright and inspiring, guided by Clint's tireless pursuit of creative expression and individuality.

Article: Mohamed Gonain
Visuals: https://rb.gy/9hvovd

#corteiz #crtz #crtzrulestheworld

Paris Curation: A Glimpse into the Showroom of the Future

In the world of fashion, where innovation and style take center stage, there's an emerging brand redefining the boundaries of design: Paris Curation. Since its inception just six months ago, Paris Curation has captured the attention of the fashion elite and set new standards for elegance and refinement with its unique approach.

The origin of Paris Curation traces back to the vision of a passionate stylist who recognized the challenge artists and clients faced in sourcing high-quality, exclusive garments. This realization spurred the creation of Paris Curation - a platform that enables everyone to discover exceptional fashion pieces and refine their image.

The name "Paris Curation" symbolizes the essence of the brand. "Paris" evokes the unparalleled elegance and refinement of the French capital, while "Curation" describes the careful selection and presentation of garments, akin to a museum. The concept of Paris Curation's showroom reflects this philosophy - a place where each garment is meticulously chosen, presented, and experienced.

Paris Curation's unique style is defined by its diversity and exclusivity. From luxurious couture pieces to avant-garde designs and casual streetwear - Paris Curation's showroom offers a wide range of garments that push the boundaries of design and highlight the individuality of each client.

The Paris Curation showroom is more than just a place to shop. It's an experience that stimulates the senses and imagination. The refined aesthetic of the space, coupled with a meticulous selection of garments and top-notch service, creates an atmosphere of exclusivity and elegance.

The future of the Paris Curation showroom promises even more innovation and inspiration. Initiatives aimed at highlighting sustainability and ethical practices are planned, as well as expansion into international markets such as the United States, with a particular focus on cities like New York.

For Paris Curation, the showroom is not just a place to shop, but also a place of inspiration and creativity. With its unique vision and unwavering commitment to quality and exclusivity, Paris Curation is setting new standards for the fashion world and redefining the future of style.

Article: Mohamed Gounain
(https://www.instagram.com/mooooo...

The Timeless Legacy of Fred Perry Polo: A Journey Through History and Subcultures

Fred Perry, a name synonymous with timeless style and sporting elegance, has left an indelible mark on fashion history with its iconic polo shirts. Rooted in British heritage and sporting tradition, the Fred Perry polo shirt has transcended its origins to become a symbol of subcultural identity and rebellion. This article delves into the rich history of Fred Perry and explores its enduring appeal across various subcultures.

The story of Fred Perry begins with its eponymous founder, a renowned British tennis player. Born in 1909, Fred Perry was a three-time Wimbledon champion and a dominant force in the world of tennis during the 1930s. In 1952, Perry launched his eponymous brand, initially focusing on tennis apparel.

Central to the brand's identity is the Fred Perry polo shirt, introduced in the late 1950s. Characterized by its twin tipping detail and laurel wreath logo, the polo shirt quickly gained popularity not only on the tennis court but also in casual wear. Its simple yet distinctive design captured the essence of British sportswear, garnering a dedicated following among style-conscious individuals.

The Fred Perry polo shirt soon found its way into various subcultures, each adding its unique twist to the garment's legacy.



Mod Movement:

During the 1960s, the mod subculture embraced Fred Perry as a staple of their fashion identity. Mods, known for their love of music, fashion, and scooters, adopted the polo shirt as part of their signature look. Paired with slim-fit trousers and polished shoes, the Fred Perry polo became synonymous with mod sophistication and rebellion.


Punk Movement:

In the late 1970s, the Fred Perry polo shirt underwent a transformation, finding a new home within the punk rock movement. Embraced by bands like The Clash and The Sex Pistols, the polo shirt became a symbol of anti-establishment defiance. Often worn with ripped jeans and leather jackets, it represented a fusion of sportswear and rebellion, challenging societal norms with its edgy aesthetic.


Ska Movement:

The Fred Perry polo shirt continued its cultural journey into the ska and two-tone music scene of the late 1970s and early 1980s. Bands like The Specials and Madness popularized the polo shirt as part of their distinctive look, blending elements of mod style with Jamaican influences. The Fred Perry polo became synonymous with the energetic rhythms of ska music, symbolizing unity and inclusivity within the subculture.


Fred Perry Today:



In recent years, the Fred Perry polo shirt has experienced a resurgence in popularity, transcending its subcultural roots to become a mainstay in contemporary fashion. Embraced by fashion and streetwear enthusiasts. The polo shirt retains its timeless appeal while adapting to evolving style trends. Collaborations with designers and artists further cement its status as a cultural icon, bridging the gap between heritage and modernity.


The Fred Perry polo shirt stands as a testament to timeless design and cultural resonance. From its humble beginnings on the tennis court to its enduring presence within various subcultures, the polo shirt has transcended boundaries, uniting individuals under a shared appreciation for style, music, and rebellion. As fashion continues to evolve, the Fred Perry polo remains a timeless classic, weaving together past, present, and future.

#fredperry #laurelwreathlogo #mods #punk #ska #subculture